Privacy Policy
Last Updated: May 27th, 2026
Tylock Nasser Vision | See Your Best Life
At Tylock Nasser Vision (“TNV,” “we,” “us,” or “our”), your privacy matters as much as your eye health. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have. By using our website, contacting our office, or opting in to any of our communication programs, you agree to the practices described here.
1. Information We Collect
Information You Provide Directly
We collect information you give us when you:
- Schedule an appointment or complete patient intake forms
- Contact us by phone, email, or text message
- Submit a form on our website
- Opt in to receive SMS or email communications from us
This may include your name, date of birth, mailing address, email address, phone number, insurance information, and health history relevant to your vision care.
Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address and general location data
- Browser type and operating system
- Pages visited, time spent on pages, and referring URLs
- Cookie identifiers and similar tracking data (see Section 5)
Information from Third Parties
We may receive information from referring providers, insurance carriers, or other healthcare professionals involved in your care, in accordance with applicable law.
2. How We Use Your Information
We use the information we collect to:
- Schedule and manage your appointments and vision care
- Communicate with you about your care, test results, and follow-up needs
- Send appointment reminders, health tips, and practice updates via your preferred channel
- Process billing and insurance claims
- Improve our website, services, and patient experience
- Comply with legal and regulatory requirements
- Respond to your inquiries and support requests
3. SMS / Text Message Communications
Opt-In
If you provide your mobile phone number and opt in to receive text messages from TNV, you consent to receive SMS communications including appointment reminders, care instructions, health updates, and practice news. Message frequency will vary based on your care schedule and preferences.
No Sharing of SMS Opt-In Data — CRITICAL NOTICE
We do not sell, rent, share, or disclose your SMS opt-in information or phone number to any third party for their marketing or promotional purposes. Your consent to receive text messages from TNV applies solely to communications from Tylock Nasser Vision. It is not transferable to any other organization.
Message & Data Rates
Standard message and data rates may apply depending on your mobile carrier and plan. TNV is not responsible for any charges your carrier may apply.
Opt-Out
You may opt out of SMS communications at any time by replying STOP to any text message from us. You may also contact us directly at 972.258.6400 or info@tylock.com to be removed from our text messaging list. After opting out, you will receive a one-time confirmation message and no further texts unless you re-opt in.
Help
For assistance, reply HELP to any text message or contact us at 972.258.6400.
SMS Platform
TNV uses Nextech CRM to manage text message communications. Your phone number is shared with this platform solely to deliver messages on our behalf and is not used for any other purpose.
4. How We Share Your Information
We do not sell your personal information. We may share your information only in the following limited circumstances:
- With healthcare providers involved in your care, as permitted by HIPAA
- With service providers who assist us in operating our practice (e.g., scheduling software, billing, texting platform) — these parties are contractually required to protect your information and use it only as directed by us
- With your insurance company or payer for billing and claims processing
- As required by law, regulation, court order, or to protect the safety of our patients or staff
- With your explicit written consent
We do not share SMS opt-in data or mobile phone numbers with third parties for marketing purposes under any circumstances.
5. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and understand how visitors use our site. These may include:
- Essential cookies — necessary for the website to function properly
- Analytics cookies — help us understand page performance and visitor behavior (e.g., Google Analytics)
- Functional cookies — remember your preferences for future visits
You can control cookies through your browser settings. Disabling certain cookies may affect some features of our website. We do not use cookies to collect sensitive health information.
6. Data Security
We take the security of your personal and health information seriously. We implement reasonable administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encrypted data transmission (SSL/TLS) on our website
- Access controls limiting staff access to information on a need-to-know basis
- Secure storage and handling of patient records in accordance with HIPAA requirements
- Regular review of our security practices
No data transmission over the internet can be guaranteed to be 100% secure. If you have reason to believe your information has been compromised, please contact us immediately at info@tylock.com.
7. Your Rights & Choices
Depending on applicable law, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to legal and clinical retention requirements
- Opt out of marketing communications at any time (see Section 3 for SMS opt-out)
- Request a copy of your health records (governed by our HIPAA Notice of Privacy Practices)
To exercise any of these rights, please contact us at:
Tylock Nasser Vision | 3100 N. MacArthur Blvd Irving, Texas 75062
Phone: 972.258.6400 | Email: info@tylock.com
We will respond to verified requests within a reasonable timeframe and in accordance with applicable law.
8. Children’s Privacy
Our website and SMS programs are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Tylock Nasser Vision
3100 N. MacArthur Blvd
Irving Texas 75062
Phone: 972.258.6400
Email: info@tylock.com
Website: www.tylock.com
For questions specifically about your health information and HIPAA rights, please request a copy of our Notice of Privacy Practices.
